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Privacy Policy


Welcome to our web Site (the "Site"). This site is administered by Ace Branded Products, Inc. ("ABPI") in Butler, Wisconsin, USA. We are committed to protecting the privacy of internet users who visit our Site. This Privacy Practices Policy ("Privacy Policy") is intended to inform you of the ways in which this Site collects information for branded products and services (the "Products"), the uses for that information, and the ways in which we will protect any personal information you choose to provide us.

Effective Date/Updates: This Privacy Policy was last updated on August 1, 2021. We may update this Privacy Policy from time to time. Changes in our Privacy Policy will be effective immediately. If you are a regular visitor to this Site, we recommend that you check this Privacy Policy on a regular basis. By using the Site, you consent to the collection, use and transfer of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use this Site.

Persons Under Legal Drinking Age: ABPI maintains this Site to display and sell a variety of goods and services. Products branded with alcohol related trademarks are meant for individuals who are of legal drinking age under applicable law, and you must be of legal drinking age where you reside to access the Site displaying those Products. We do not knowingly market our alcohol related Products to persons under such legal drinking age.

Information Voluntarily Provided by You: We may collect information that our visitors volunteer to us, including but not limited to name, date of birth, address, city, state, zip code, telephone numbers, cell phone numbers, gender, household income ranges, consumption habits, product usage, attitudes, and preferences regarding our Products and other personal information (collectively, "Personal Information"). Any Personal Information you send us will be used for the purposes indicated on the Site or as stated in this Policy.

Use of Personal Information: This Personal Information will be held by ABPI and may be used by ABPI and its affiliated companies and their agents. We will not sell, exchange or otherwise distribute your Personal Information to unaffiliated third parties without your consent, except to the extent required by law, or as set out below:

• Agents and Service Providers. We sometimes contract with other companies and individuals to perform functions or services on our behalf. They may have access to Personal Information needed to perform their functions, but are restricted from using the Personal Information for purposes other than providing services for us.

• Business Transfers. In the event that our business is transferred to or merged with another company or entity, your Personal Information may be transferred to another company or entity that is a part of the business transfer or merger.

• Legal Matters. We may preserve and disclose any Personal Information and any information about your use of this Site if we have a good faith belief that such action is necessary to: (a) protect and defend the rights, property or safety of ABPI, its clients, its affiliates, other users of this Site, or the public; (b) enforce the Site's TERMS OF USE; or (c) respond to claims that any content violates the rights of third-parties. We may also disclose information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.

Unless otherwise noted, the Personal Information we receive will be used in our marketing, promotion and advertising of the Products. As a result of providing us with your contact information, we may contact you by sending you mailings or other communications (electronic or otherwise) regarding the Products, promotions, or upcoming events that we believe may be of interest to you.

External Links: This Site may include links to other websites whose privacy policies we do not control. Once you leave our servers (you can usually tell where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the site you are visiting (unless otherwise stated). That policy may differ from ours. If you can't find the privacy policy of any of these sites via a link from the site's homepage, you should contact the site directly for more information. 

Cookies: Our Site uses cookies. Cookies are small files that contain text-information and are placed in your web browser during your session. The Site may use cookies for three purposes: to carry data about your current session at the Site from one web page to the next, to identify you to the Site and to deliver content to you based on the country you select at the age screener. We use cookies in order to help us make sure only authorized users use the Site, and to collect anonymous information about visitors' use of the Site. Some pages of our Site may not function properly if the cookies are turned off. Please consult your web browser's Help documentation for more information about how to turn cookies on and off. In the course of ensuring network security and consistent service for all users, we employ software programs to do such things as monitor network traffic, identify unauthorized access or access to nonpublic information, detect computer viruses and other software that might damage our computers or the network, and monitor and tune performance of our networks. In the course of such monitoring, these programs may detect such information as e-mail headers, addresses from network packets, and other information. Information from these activities is used only for the purpose of maintaining the security and performance of our networks and computer systems.